Reductive design for simplicity—The international typographic style ushered in a trend of simplicity, open-air and straight-froward communication. Practicionors favored photographs over illustrations and proportion over embellishment. I don't hide the fact that my work takes this to its extreme. My saying is: It's not what you need to add that matters, it's what you need to eliminate.

The Anmahian Winton web site is an example of this reductionist method. The photographs and text tell the story whereas the design is a sturdy, flexible container.